Domain addiction… stay focused

Website ideas are fun, imagining up a concept and design, then thinking about how it should work is a wonderfully immersive way to spend your time. Everything is safely locked away within your head. The next thing your brain throws into the mix, is a name. The name will be eggflow… therefore I shall buy eggflow.com. A year goes by and a notification arrives in your inbox, ‘eggflow.com is about to expire’. Now you have a choice, purchase another year or let it expire and put it down to experience. The problem is, the time you thought you had to design and develop the website was never there. Even if you did manage to design and develop your concept, you’d still have to maintain and promote it. Business model? Probably not. Domain costs begin to add up.

Lessons learned. Always take a week to think about a purchase before making payment. But more importantly… stay focused! One solid project with continuous marketing, improvement and maintenance is far better than a handful of unmaintained projects.

P.S. If you are a domain addict, eggflow.com is still available. Wonder why.